About Us

The people behind the brand.

Three founders. One network. Direct access to European retail.

Our Story

Who we are and what we do

Brands 4 Brands was founded from a simple observation: good products don't fail in the European market because of quality. They fail because of access. We built this company to close that gap, using relationships developed over more than a decade in retail, wholesale, and brand distribution.

Our Mission

Creating access where it is missing.

We believe great products should not fail because of missing connections. Our mission is to bridge brands with European retail. We do this through real relationships, honest advice, and operational excellence.

Our Vision

The first address for brands entering Europe.

We help build a high-performing B2B network for international brands across European wholesale and retail.

Our Team

Three founders. One shared goal.

Managing Director

Emrullah Memis

Emrullah Memis brings many years of experience in building brands and factories, helping create the technical foundations required for long-term success in the European retail market. As an industrial engineer, he contributes a deep understanding of production bottlenecks, process optimization, and the technical requirements products must meet in order to compete under European market standards. Together with the team, he helps evaluate market readiness, sustainability, and technical competence, and supports clients in improving these areas where needed.

DETREN
Birol Becer — Geschäftsführer, Brands 4 Brands

Managing Director

Birol Becer

As a business economist focused on marketing and strategy development, brand development and international distribution strategies are his area of responsibility. By bringing together information about the product and its specifications with the extensive network and marketing understanding, Birol Becer is the most important component in feasibility analysis and market entry strategy development. Together with clients, development strategies and the market situation are analyzed and prepared as a strategic approach.

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Murat Akcay – Managing Director, Brands 4 Brands

Managing Director

Murat Akcay

As a business economist specializing in controlling and with an MBA in Finance & Leadership, Murat Akcay supports the team in sales and operational execution. He draws on many years of experience in quality assurance at certification companies to assess certifications and help clients complete the documentation required for market readiness under product safety regulations. Through his extensive network, he helps identify the right certification path with the right certification partners and ensures that all records, certificates, and supporting documents meet the regulatory requirements for strategic market entry into European retail.

DETREN

Our Network

Direct access to European retail buyers

Our expertise spans consumer goods, especially textiles, food, and cosmetics, built through years of hands-on sales work and trusted recommendations.

🇩🇪 Deutschland🇦🇹 Österreich🇨🇭 Schweiz
0+
Years Experience
DACH
Markets
B2B
Focus

Our Cooperation Partners

Reebok
Reebok

Ready to explore what B4B can do for your brand?

Submit a Brand Application

Further entry points

Connect team trust with services, references, and contact

Services for brands entering DACH

Move from our team profile to the concrete services for distribution, food retail, and consulting.

View the service overview

Partner brands and proof

Review which brands already work with us in European retail.

View brand partners

Market entry insights

Use our blog for additional insight into distribution work, retail readiness, and DACH access.

Read the blog